Currently, there is no DataLayer in your shop. That's not a problem – but without this layer, Shoplytics cannot receive clean e-commerce data.
Many shops use a plugin for this (depending on the system, usually between €0 – €200/year). Alternatively, you can also book our Shoplytics DataLayer Service.
With this, we handle the complete setup:
We set up a standards-compliant DataLayer directly in your shop.
You save yourself external plugins and potential adjustments.
We can react immediately if changes are needed later.
And: Other tools (e.g., AI plugins for shop optimization) can also directly "dock onto" this DataLayer.