The e-book How to approach your lasting logo from Corporate Laurel offers a comprehensive, systematically structured examination of professional logo design - from conceptual derivation to formal and aesthetic implementation.

At its heart is the realization that a strong logo must not only be aesthetically convincing, but should also be strategically sound, functionally precise and culturally compatible. It is about black and white functionality, scalability, timelessness and cross-media applicability, basic design principles that endure beyond short-term trends.

Essential topics such as: the importance of basic forms (circle, square, triangle), the creative use of negative space, proportion and axial symmetry, the role of typography, monograms, ligatures and logotypes, methods such as collage, creative combination and systematic prototyping, different approaches to logo development from structural to intuitive!

In addition, the creative language is reflected in the context of well-known design trends - inspired by thought models of great personalities such as Adrian Frutiger, Paul Rand or the artistic approach of Pablo Picasso.