StartupCards + Founders Review
The full StartupCards system — a 41-card guided sequence that walks you through the same business model questions every founder has to answer — plus a personal 45-minute review session with Ruth Cremer once you've worked through the deck.
What's included
The complete StartupCards course: all 41 cards with a video walkthrough for every card
Printable A6 PDF of the full deck
Interactive version inside the course platform
One personal 45-minute 1:1 review session with Ruth
The Business Clarity Workbook (sells separately for €29) — included
The Pricing Tool — included
One-time payment — no subscription
60-day money-back guarantee on the course
How it works
Immediately after purchase, you get full access to the course platform — every card, every video walkthrough, the printable PDF, and the bonuses. You can start working through the deck the same day.
When you've worked through the deck and have your business model on paper, email Ruth your filled-in milestone cards — the result cards the deck flags as the cornerstones of your business model (ten in total, spanning from your Big Vision through the Triangle to your final Result). Photos of the physical cards work fine. You'll get a booking link to schedule your 45-minute review session.
You have up to 12 months from your purchase date to send your cards and book your session — no rush, work through the deck at the pace your life allows.
Refund policy
If StartupCards isn't right for you, email Ruth within 60 days of your purchase and you'll get a full refund. If your 1:1 review session has already taken place, the work has been delivered and the session portion of your order isn't refundable — but the 60-day refund window applies in full as long as the session hasn't yet happened.
Ruth Cremer is the official advisor on Die Höhle der Löwen (Germany's Shark Tank), has advised over 1,000 founders, and is the author of the official DHDL book.