Diagnose and correct buyer resistance in conversion optimization work

Effective date: 9 June 2026
Last updated: 27 June 2026

This Commercial & Facilitator License explains the additional rights that apply when Commercial & Facilitator License rights are included in an applicable Bonivade offer, checkout wording, license option, paid add-on, upgrade, commercial offer, or written agreement.
This license is separate from the Standard License and does not create Team / Organization License rights.

1. Status of this license

The Commercial & Facilitator License is a broader license-rights layer that may be offered as a license tier, license option, paid add-on, upgrade, commercial offer, checkout option, or written license arrangement.
It applies only if those rights are included in the applicable Bonivade offer, checkout wording, license option, paid add-on, upgrade, commercial offer, or written agreement.
The Standard License does not include these commercial or facilitator rights unless the customer has purchased or received them through an applicable Bonivade offer, checkout wording, license option, paid add-on, upgrade, commercial offer, or written agreement.

2. Relationship to the Standard License

The Standard License continues to apply except where this Commercial & Facilitator License expressly grants broader rights.
If this Commercial & Facilitator License does not expressly grant a broader right, the Standard License restrictions and other applicable Bonivade terms continue to apply.
This Commercial & Facilitator License expands permitted use by the license holder. It does not transfer ownership of Bonivade materials and does not allow redistribution, resale, sublicensing, white-labeling, repackaging, public upload, or creation of competing products.

3. Commercial license rights and upgrade

Bonivade may offer Commercial & Facilitator License rights as part of a Bonivade purchase, as a paid add-on, as an upgrade from a valid Standard License purchase, as a commercial offer, through checkout wording, or through a written agreement.
A Bonivade purchase that includes Commercial & Facilitator License rights grants the product-use rights and commercial/facilitator rights included in the applicable offer.
A Commercial & Facilitator add-on or upgrade may change the applicable license rights without changing the delivered product package. Unless the applicable offer expressly says otherwise, it does not create a separate package-delivery, update, replacement-file, expanded-content, new-delivery-route, or future-product-expansion right.

4. License activation and proof

This license becomes valid only when the customer has a purchase, license option, paid add-on, upgrade, commercial offer, checkout record, order record, or written agreement showing that Commercial & Facilitator License rights apply.
The customer is responsible for keeping the relevant receipt, order record, checkout record, commercial offer, license-option record, paid-add-on record, upgrade record, or written agreement as proof of the license.
If there is uncertainty about whether this license applies, Bonivade may require relevant license evidence before recognizing Commercial & Facilitator License rights.

5. License holder

By default, the Commercial & Facilitator License is granted to one named license holder / one facilitator.
If a business, agency, company, or organization purchases Bonivade with these rights, the license applies to one named individual license holder unless the applicable Bonivade offer, checkout wording, license option, paid add-on, upgrade, or written agreement expressly includes broader rights.
Additional seats, multiple facilitators, multi-user use, team-wide use, agency-wide use, organization-wide use, internal library use, or independent employee use are not included in the default Commercial & Facilitator License and require a separate Team / Organization License or written agreement.

6. Permitted commercial and professional use

The named license holder may use Bonivade commercially and professionally to apply Bonivade to real client, customer, business, website, offer, sales, checkout, onboarding, or buyer-flow contexts.
Permitted commercial and professional use may include:
paid client audits;
consulting projects;
client-facing analysis;
diagnostic reviews;
paid diagnostic work;
professional review of pages, offers, buyer flows, checkout steps, sales conversations, or getting-started experiences.
This commercial and professional use is subject to the client-deliverable, facilitated-use, teaching, attribution, and team/organization boundaries in Sections 7–11.

7. Client work and deliverables

The license holder may deliver their own client-specific work product created from permitted use of Bonivade.
Allowed client deliverables may include:
findings;
reports;
diagnostic conclusions;
recommendations;
implementation notes;
action plans;
client-specific workshop outputs;
client-specific analysis.
Client deliverables may not include the Bonivade materials themselves as standalone client assets, internal client resources, AI command files, card sets, templates, libraries, worksheets, training packs, or reusable systems.
Client deliverables must not allow the client or client team to use Bonivade independently as a system unless a separate Team / Organization License or written agreement grants that right.

8. Facilitated workshops and sessions

The named license holder may use Bonivade in facilitated workshops, guided review sessions, internal alignment sessions, client sessions, and group walkthroughs led by the license holder.
Participants may see selected concepts, selected excerpts, brief examples, selected screenshots, or controlled displays during a facilitated session.
Participants do not receive independent rights to use Bonivade after the session or to access Bonivade materials as their own resource.
Facilitated use is allowed only while the license holder leads or controls the application of Bonivade. Independent team use is controlled by Section 11.

9. Courses, videos, webinars, presentations, and recordings

The named license holder may use Bonivade as a reference framework in courses, videos, webinars, presentations, recordings, or public/private teaching contexts, subject to controlled-display limits.
Allowed teaching and presentation use may include:
limited excerpts;
selected concepts;
selected screenshots;
brief examples;
explanatory use;
controlled display of selected Bonivade concepts or examples.
Screenshots and recordings must be limited and controlled. They must not disclose enough of the cards, AI command files, text, or system structure to recreate, replace, or substitute for Bonivade.
The license holder may teach through Bonivade, but may not make Bonivade itself the course, module, handout, downloadable resource, substitute product, or product being sold.

10. Attribution and public use

Attribution is required when Bonivade concepts, screenshots, excerpts, cards, or methodology are shown in public teaching, public videos, webinars, public presentations, recorded public-facing content, or other public-facing use.
Attribution must clearly identify Bonivade as the source of the referenced Bonivade methodology, concepts, excerpts, screenshots, cards, or materials.
Private client work does not require attribution unless Bonivade excerpts, screenshots, cards, or materials are visibly included, or unless the applicable Bonivade offer requires attribution.
Public use must not imply Bonivade endorsement, certification, partnership, approval, or official authorization beyond the purchased license.
The license holder may not describe themselves as Bonivade-certified, Bonivade-approved, an official Bonivade partner, or officially authorized by Bonivade unless Bonivade separately grants that permission in writing.

11. Team and organization use boundary

The Commercial & Facilitator License may allow facilitated exposure to Bonivade in a team, company, agency, client, or organization context when led by the named license holder.
It does not allow independent team use, employee self-use, multi-seat use, agency-wide use, organization-wide use, internal library use, internal wiki/LMS/Notion/Drive distribution, or continued independent use of Bonivade by participants after a session.
Those rights require a separate Team / Organization License or written agreement.
The core distinction is:
Commercial & Facilitator License allows the named license holder to use Bonivade with or for others.
Team / Organization License allows multiple people inside an organization to use Bonivade themselves.

12. AI tool use

The named license holder may use Bonivade with AI tools only for permitted commercial, professional, client, or facilitator analysis under this license.
The license holder is responsible for AI tool terms, privacy settings, confidentiality obligations, client-data handling, and any restrictions that apply to the materials or client content used with an AI tool.
This license does not allow AI training, fine-tuning, dataset building, GPT wrappers, automations, SaaS products, reusable tool creation, prompt libraries, or competing products based on Bonivade materials.

13. Strict prohibitions

The Commercial & Facilitator License does not allow the license holder to:
resell, redistribute, sublicense, publicly upload, white-label, repackage, or transfer Bonivade materials;
present Bonivade as the license holder’s own system;
remove ownership notices, licensing notices, or rights information;
create a derivative methodology that substitutes for Bonivade;
create prompt libraries, datasets, AI training materials, fine-tuning materials, software, automations, GPT wrappers, SaaS products, tools, frameworks, commercial resources, or competing products based on Bonivade materials;
turn Bonivade cards, texts, AI command files, logic, examples, screenshots, files, or system materials into a course module, template pack, downloadable resource, internal client library, or reusable training system;
give clients, participants, students, employees, contractors, team members, or audiences independent rights to use Bonivade unless a separate Team / Organization License or written agreement grants those rights. 
14. No transfer of ownership
Bonivade remains owned by Bonivade.
This license grants broader use rights only. It does not transfer ownership of the Bonivade System, Bonivade materials, card logic, system logic, text, AI command files, files, images, offline reader, brand, or intellectual property rights.

15. No guaranteed results, support, or future access

This license does not guarantee client outcomes, revenue, conversion improvements, workshop results, profit, business improvement, customer results, or any specific commercial result.
Unless separately stated in the applicable Bonivade terms, checkout wording, license option, paid add-on, upgrade, applicable offer, or written agreement, this license does not include:
future updates;
future versions;
replacement files;
revised files;
expanded files;
expanded content;
hosted access;
Bonivade customer dashboard or purchase-account access;
subscription access;
lifetime access;
ongoing file access;
ongoing support;
future AI command-file updates;
future card updates;
future system revisions;
new formats;
new delivery platforms;
future product expansion.