A logo costs $5,000. With AI, maybe $50. So where did the other $4,950 go?

The question sounds like simple arithmetic. It is the key to one of the biggest economic shifts of our time. Because this is not about logos. It is about texts, translations, software, analyses and advice – everything that turns knowledge into a result.

This is not another AI how-to book. It is an economic analysis: Where does value shift when intelligent work gets cheaper? Who gains, who is hit first, which markets emerge – and why can classical business economics no longer fully describe what is happening?

Inside you will find:

• The five paths of the $4,950: from the buyer to brand-new demand
• What AI really makes cheaper – and what becomes more valuable: judgment, trust, responsibility, context
• Current research explained clearly, with sources: from Stanford and the IMF to the OECD and the ILO
• New markets below the old price threshold
• Business Economics 2.0: production, HR, marketing, finance and controlling rethought
• Seven case studies, from a one-person business to a mid-sized firm with 40 employees
• 18 figures and 19 thinking models, brought together in the VALUE SHIFT model
• Your personal $4,950 worksheet

How you get the book:
Right after purchase you download the e-book as an EPUB file (about 1.3 MB, roughly 157 book pages, figures in color). EPUB opens in Apple Books, Google Play Books, Kobo and Calibre, and you can send it to your Kindle with Amazon's "Send to Kindle".

60-day money-back guarantee: If the book does not convince you, you get your money back within 60 days.

About the author:
Rüdiger Krause is a Certified Business Administrator (Geprüfter Betriebswirt, EQF level 7, equivalent to master's level) and the founder of Quantwohl in Germany. His mission: value creation for small businesses.

Publisher: Quantwohl UG (haftungsbeschränkt), Oberhausen, Germany.

Important: Written in Germany; German statistics and rules appear as examples. Economic analysis and a basis for thinking, not legal, tax, financial or investment advice. No guarantee of success or income. Created and translated with AI support, reviewed by humans. All people in the case studies are fictional.